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The Functions in Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company. Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized t…
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Want to Read More? Set Reading Goals

Harper wanted to read more often. But she never seemed to have the time to do it. When the topic came up at her local PTA meeting, another mom passed along a few tips she’d learned that allowed her to read forty books a year or roughly 3.33 books a month. Here’s what she shared… Create a Daily Page Goal The first way to begin reading more is to set a daily page goal. In the beginning of your journey, start small. It’s good to aim for five to ten pages if you don’t regularly read as this will get you into the habit of picking up a book daily. As time goes on, you may find that you want to challenge yourself even more. You might set a new goal to read twenty, thirty, or even fifty pages a day. A good reading goal should stretch you but not overwhelm you. Choose a Reading Routine Besides knowing how much you’ll read, it can be helpful to know when in the day you’ll get your reading in. For example, you might decide that instead of checking your email on your phone i…
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Embrace Freelance Work

Melody wanted to start her own business. After years of climbing the corporate ladder at a marketing agency, she was tired of the politics, the long hours, and the time spent away from her growing family. When Melody started researching other options, she came across a Facebook group filled with moms like her – who wanted to start their own business. Melody quickly posted, curious about her options. Another mom in the group, Erica, introduced Melody to the idea of freelance work or offering a virtual service in exchange for money. What Do Freelancers Do? Erica explained that many people offer freelance services. These can include editors, writers, graphic designers, programmers, and more. If you have a skill that others are willing to pay for, then you could be a freelancer. As a freelancer, you’ll find clients, complete a project for them, and get paid. Some freelancers go full-time, earning six figures from their online business. Others prefer part-time hours a…
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How to Tell Legitimate Opportunities from Scams

One thing about trying to find a work-at-job or business opportunity that turns people off or frightens them away from the idea, is the prevalence of scams. One thing you have to realize is that work-from-home scams have been around long before online work-from-home scams existed. They were often advertisements in various magazines that promised millions for doing nothing, just send in your money to find out how. Here are some ways to tell whether a business opportunity is real, or simply too good to be true. * No Way to Contact the Business – If the opportunity is real, they’ll have a real business website with a real business email address at the minimum, not a Yahoo, Hotmail or Gmail address. You should easily be able to look up the people and the name of the business to find out more information. * Promises of Riches Overnight – Any plan that claims you’ll become rich overnight is a scam. It’s just not going to happen. Working from home at a job, or running your ow…
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Fear of Failure, or Fear of Success?

Did you know that more people are afraid to succeed than they are to fail? There is one big reason for this, and it may surprise you when you learn about it. When people fail, they can find all kinds of reasons or excuses as to why they failed. Others will even chime in as to why the person failed. They will say things like, “it wasn’t meant to be.” Another common one is, “your heart wasn’t in it.” When people succeed, however. There are no excuses. The steps they took, worked. Perhaps it was a fluke that it worked. But what if it happens again? Then, there is no way out of it. Failure has an escape plan; success does not. The reason people are afraid of success is it forces them out of their comfort zone. They now have to solidify their game plan and continue on the successful path. They can no longer tell people it can’t be done because they did it. It’s proven. How do you overcome that fear of success? You plow through it. If you ever saw the movie Caddyshack, Ty…
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134+ Grants, Loans and Scholarships for Women

Welcome to HER Business Listings Directory of 134 Grants, loans and scholarships for women resource + 7 NEW GRANTS JUST ADDED.  This list has been compiled to help women easily find funding resources without having to do an extensive web search As of publication date, all links have been checked for accuracy. Should you offer grants, loans or scholarships for women or know of additional resources feel free to leave them in the comments section below. Also do let us know if you find any broken links or irrelevant resources. This is a dynamic list and as such will be reviewed and updated for accuracy frequently.   SCHOLARSHIPS & GRANTS FOR WOMEN 1. The  Amber Foundation ~ https://ambergrantsforwomen.com/about-us/ 2. School of Computer Science ~ http://women.cs.cmu.edu/Resources/Funding/ 3. Women's Fund of Central Ohio ~ www.womensfundcentralohio.org/ 4. Scholarships for Mom ~ http://scholarships4moms.net/scholarship-application-for-moms 5. The Asia Foundatio…
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