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HER Business Tips from the Blog

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It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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Three Marketing Strategies to Skyrocket Your Business

You have a website. You know you've nailed it with your sales copy. You have a variety of products. The only thing missing...  a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Learn how to set the right goals for your business!  Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom. Nail Your Brand Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more. Branding encompasses everything …
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Product Promotion Tactics that Work

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies. Make sure you’re not over-promoting in your email communications Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative. How-to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advert…
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Passive Income – How to Make Money Without Lifting a Finger

A lot of people don’t realize it, but there is a huge difference between passive and non-passive income. With non-passive income, the second you stop working, the money stops coming in. With passive, you can do whatever you want and the money keeps on coming. Nothing could be further from the truth. Money is only half the equation. The other half is time. Somebody who is makes one hundred dollars a year and works eighty hours a week is much less powerful than someone who makes the same amount but only works four hours a week. This is because the second person has far more time to be able to spend their money. So passive income should be the goal. This will free up your so you can spend it living your dreams, instead of doing mandatory income-producing work. What’s the best passive income strategy? There are a number that work. Here are three of the best: #1) Stock investing This is one of the most famous examples of passive income. Here you simply invest a ce…
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How To Work Backwards To Set Your Business Goals

Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal to daily to-do lists. Here’s how that works. It always starts with a money goal. It helps if that goal has a meaning beyond the dollar figure. For example, let’s say that I want to buy a new car. The payment is around $400. To account for things like taxes and just to be safe, I’ll bump the goal up to $600. In other words, I need to add an extra $600 (or more… more is always better) to my monthly bottom line. Once that’s done and I am seeing that level of income on a regular basis, I’m ready to order my new car. Once I know how much money I have to make, I can start to think about different ways to do just that. I could find more customers for one or several of my existing products. For example, if I have a $10 eBook, I would have to make an extra 60 sales per month. From there I can work backwards. If I know that on average one out of 10 em…
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Why Business Planning Is The Secret To Success

Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Over the next several days, I want to share some of what I’ve learned - and hope you too will find it helpful in your business. Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know e…
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