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Planning Your Business the Smart Way

Perhaps you’re kicking around the idea of starting up a new business, or maybe you’re already in the start-up phase. Let me ask you this: do you have a business plan? If not, you’re not alone. A lot of new business owners assume you only need a plan if you’re going to ask for venture capitalist funding. But the truth is, every business owner should have a business plan – otherwise, your business is going to drift around aimlessly like a ship without a rudder. So if you haven’t created your business plan yet, then set time aside right away (as in, today) to use the following business planner… Planning Your Business The key to planning your business is to look at it from all angles. Answer the following questions to get a good feel for how to start and grow your business. Take note that you may need to do research to answer some of these questions. Who is your primary market? What niche or niches are you targeting? List as much as you can about your ideal p…
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How to Reach the Right Market for Your Product or Services

"Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it". - Nate Parker Niche marketing is far and away one of the best ways to reach a targeted market looking for specialty products and services. When you can market to a highly targeted group of people and offer them the information, products or services they’re looking for, you’re going to do well. The key, therefore, is to find those niche markets which are looking for answers. Keyword Research Most often keyword research is the best place to start. However, keyword research doesn’t have to be a systematic non-creative process. Rather, keyword research can be a brainstorming tool. The first step is to start with potential keywords or phrases you’re interested in. Use the keyword tools to generate a list of viable keywords and keyword phrases. In addition, research the viability, supply and demand for your topic keywords. Start by t…
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Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…
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How to Raise Money in Difficult Times

Just because the banks aren’t giving out loans as easily as they used to doesn’t mean you have to give up on your dreams to start a business. Raising funding just requires a little bit of creativity and a whole lot of perseverance and determination. Here are a few ideas on how to raise funding in difficult times. * Sell your stuff. Small business experts from around the world are recommending aspiring business owners stop knocking on the doors of banks and start looking around their homes, garages, closets and attics to find valuables to sell. Ebay, garage sales and consignment stores are all great places to sell your stuff and raise the money you need to see your business dreams become a reality. * Partner up. Be creative and seek business partners. Forging mutually beneficial business relationships can really help you get where you need to go with little or no funding required. For example, if you’re looking to open a marketing business but need a website up and run…
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What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. They don’t make the “buy” buttons obvious. They don’t make contact information easy to find. They don’t provide clear calls to action on their website. They don’t create easy website navigation so readers can quickly find what they need. They don’t offer the next logical product via a well-planned funnel.…
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Creating Your Action Plan and Online Business Timeline

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Tips to Create a Powerful Action Plan * Streamline Your Path – If you have a dream and a vision – excellent. Now, you must have knowledge of where your business is heading down the line. It is important to focus on a streamlined path when you first start your business. Otherwise, you are likely to find that your business is “all over the place.” Be sure to be specific in where you expect your business to go in the first twelve months. * Put …
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