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Working from Home – Why or Why Not?

Many people dream of working from home. Some may imagine working in their PJs or perhaps on a sun-drenched terrace with birds singing around them. But is this the reality of working from home? Let's look over the pros and cons of being your own boss and calling home your workplace: Pros: Flexibility – The ability to set your own hours and work around your needs is a definite plus for home workers. There’s nothing like being able to take time off when necessary or work to your own rhythm. Less expenses – Working from home may help you save on fuel, clothing, food and all those other extras that creep in when you work outside the home. At home, you can make your own lunches and your wardrobe can consist of jeans and a t-shirt if you wish. Earning potential – If you’re a self-employed home worker, then you have control over your earnings too. This means that if you need extra money, you can take on extra projects. Or if you simply need a little extra cash, you t…
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The Story You Tell

Storytelling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same:  Your story will be designed to introduce your brand to the world in a way that helps you stand out and apart from the competition. Storytelling is a testament to our hard work; it highlights the efforts we’ve taken to create an outstanding brand, and it helps deliver large pieces of content in a way that people can connect to.  It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.  Have you ever used story-telling to launch a produc…
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Words are Powerful – Use them to Your Advantage

Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves people and sell products that people will want to buy. => The Power of Words through Content Your content isn't just what you say; it's how you say it. It's how well you can build a connection with your readers, how well you can relate with them emotionally, and how well you can create passion. If you have a message but don't know how to convey it with conviction, personality, emotion and credibility, chances are it won't be heard. The keyboard, mouse and graphic user interface were first invented by Xerox researchers. They thought they had the best invention in the world, but just couldn't convince anyone that what they invented mattered. Then Apple came along and shared the discovery with the world. A master of marketing, Steve Jobs used these three new inventio…
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What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business

Excerpted from Forging an Ironclad Brand: A Leader's Guide  We all use the word "brand" as though everyone else's understanding of it were the same as ours. Yet chances are it's not, says Lindsay Pedersen, author of Forging an Ironclad Brand. "Logo is part of brand," she says. "TV and social media are parts of brand. Naming is part of brand. So are your product, your customer experience, and your SEO tactics. So are your font, your tagline, your business's personality, and the color of your employee uniforms. But none of those are, by themselves, brand." To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. In her book, Pedersen identifies seven layers of brand: Brand Is What You Stand For. It's what you mean to your customer. It's the place you occupy in his or her mind. Everything your business does either reinforces your meaning, solidifying and growing its place in the customer's mind—or it we…
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It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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Three Marketing Strategies to Skyrocket Your Business

You have a website. You know you've nailed it with your sales copy. You have a variety of products. The only thing missing...  a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Learn how to set the right goals for your business!  Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom. Nail Your Brand Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more. Branding encompasses everything …
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