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Are You Hiding in Plain Site?

Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche. If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this should be your first enhancement. Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date. Your blog will be updated regularly without you having to work on…
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How Businesses Utilize Social Media to Connect

Chances are if you have been in business more than a day, you are using social med. And in fact, if you are getting ready to launch a new business, you are likely using it.  But are you using it correctly? If you're doing it right, social media is a good way to keep up with public opinion about your business and post regular updates about what's going on. Businesses tend to run the gamut between awesome social media strategy, poor media strategy, and no strategy at all and sometimes it feels like there are more ways to get it wrong than to get it right. If you follow some basic tips, though, you can nail that social media strategy in a way that engages customers in a positive way. Don't ever ignore social media. Whenever someone has a gripe about you and your business, they might tell everyone except you. However, an attentive social marketing strategist can quickly find out what people are saying about the business and respond to it. Coca-Cola is one company that…
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An Astounding Fact

HER Business Directory Listings has worked hard to identify and provide program and service benefits that bring true value to our readers. Here is one of those programs... Here’s an astounding fact: People who read business books make more money — a lot more! (Even in tough economic times.) According to a number of studies, people who read at least 7 business books a year earn over 2.3 times more than those who read only one book per year.* Why? One reason is they have a constant flow of new ideas and strategies they can use to help their careers, their teams and their companies. And isn’t doing everything you can to help your team and your company the best way to not only safeguard your career, but to help it grow? Where can you find a stream of new and practical ideas to drive your success? From the world's top business experts. How? Many of them have written books offering their proven strategies and winning ideas. The problem … Who has time to do …
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