How Businesses Utilize Social Media to Connect

Chances are if you have been in business more than a day, you are using social med. And in fact, if you are getting ready to launch a new business, you are likely using it.  But are you using it correctly? If you're doing it right, social media is a good way to keep up with public opinion about your business and post regular updates about what's going on. Businesses tend to run the gamut between awesome social media strategy, poor media strategy, and no strategy at all and sometimes it feels like there are more ways to get it wrong than to get it right. If you follow some basic tips, though, you can nail that social media strategy in a way that engages customers in a positive way. Don't ever ignore social media. Whenever someone has a gripe about you and your business, they might tell everyone except you. However, an attentive social marketing strategist can quickly find out what people are saying about the business and respond to it. Coca-Cola is one company that…
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An Astounding Fact

HER Business Directory Listings has worked hard to identify and provide program and service benefits that bring true value to our readers. Here is one of those programs... Here’s an astounding fact: People who read business books make more money — a lot more! (Even in tough economic times.) According to a number of studies, people who read at least 7 business books a year earn over 2.3 times more than those who read only one book per year.* Why? One reason is they have a constant flow of new ideas and strategies they can use to help their careers, their teams and their companies. And isn’t doing everything you can to help your team and your company the best way to not only safeguard your career, but to help it grow? Where can you find a stream of new and practical ideas to drive your success? From the world's top business experts. How? Many of them have written books offering their proven strategies and winning ideas. The problem … Who has time to do …
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134 Grants, Loans and Scholarships for Women

Welcome to HER Business Listings Directory of 134 Grants, loans and scholarships for women resource.  This list has been compiled to help women easily find funding resources without having to do an extensive web search As of publication date, all links have been checked for accuracy. Should you offer grants, loans or scholarships for women or know of additional resources feel free to leave them in the comments section below. Also do let us know if you find any broken links or irrelevant resources. This is a dynamic list and as such will be reviewed and updated for accuracy frequently.   SCHOLARSHIPS & GRANTS FOR WOMEN 1. The  Amber Foundation ~ https://ambergrantsforwomen.com/about-us/ 2. School of Computer Science ~ http://women.cs.cmu.edu/Resources/Funding/ 3. Women's Fund of Central Ohio ~ www.womensfundcentralohio.org/ 4. Scholarships for Mom ~ http://scholarships4moms.net/scholarship-application-for-moms 5. The Asia Foundation ~ http://asiafoundation.…
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Why You Have To Write Your Business Goals Down

The importance of writing your goals down. For one, not doing so makes it easier to forget just how important those goals are. But, there’s a lot more to it and there are some very important reasons why you have to write them down. In this blog post, I’d like to share my thoughts on goal planning and setting with the overall goal being to inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones. The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please. That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing. There are a few different mental and psychological processes going on here that start to give us a glimpse into why it is so important and …
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Female Entrepreneurs’ Guide To Success Begins By Taking Care Of Herself

Wouldn’t it be great if you could get through your busy day with a plethora of energy that allowed you to have an active social life at the end of it all? Consider this: you walk into the room, feeling healthy and commanding attention with your high energy levels. Or, you rarely have to take time off from work to contend with the aches of pains of life or some type of sickness. How great would that be if you could do this? How would you feel about life if this happened? It’s imperative to give your body the right kinds of food and plenty of exercise to have these and other benefits. While it seems simple to have the best health and body, it’s not as easy as one would hope! Your business and body are two different entities, and every female entrepreneur should have the right fit for them. • Have you been saying you don’t have time for the gym or exercise? • Are you complaining that you can’t plan a healthy meal when you’re on the go? Believe it or not, you are not a…
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Taking Action – Ten Steps to Move Forward

This is the third article in our series on Taking Action...

Procrastination versus Effective Action

We all know that in order to be successful, we must take action. It’s simple, right? Then why is it so hard to do? Often it's because the tasks are boring or difficult, or something we just don't want to do. So, how do we overcome this? The problem is  that denial won't cause the task to go away. Procrastination won’t make it any easier; in fact, it will make it harder. So what do we do?

Here are a few ideas that can help:

1. Take a look at your thinking. If your mind is full of negative thoughts, you will start to believe that the task is impossible and that it's okay to give up, put it off, or leave it unfinished. Instead of thinking, “I can't do this,” tell yourself, “I will get this done now.”

2. Get to know when you're peak performance time is. Regardless of how you f…

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Taking Action – 5 Things that Stop Us

Drivers That Keep Us Stuck In psychology there certain things called drivers that keep us stuck. Most of us have one or more of them, but we are unaware of them. They are “be perfect”, “hurry up”, “try hard”, “please others”, and “be strong” They are the enemies of productivity. They create the exact opposite of what we want in our lives; they fill our lives with lack of accomplishment, vulnerability, and inter-personal difficulties: the last things we want. They can cause damage to our feelings, our relationships, our self-esteem, and even our health. They can wreak havoc with our business. But when we know what they are, our self-talk can tame them and even banish them. Take a look at these drivers and see if any of them apply to you: The Be Perfect Driver The idea that we and other people should be perfect is pervasive in our society. It is encouraged by the" perfect" people we are bombarded with constantly in the media. We berate ourselves and expect to come out  100…
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Are you an Action Taker? Here are 5 Traits Of Successful Action Takers

The most successful people share certain secrets. Call them ideas or call them traits, people with power or success or money seem to have these things in common: 1. The power of persistence 2. The power of passion 3. The power of self-control 4. The power decision and action 5. The power of creativity The Power of Persistence We all know and admire people who have failed and gone on  to great success. Before he invented the electric light bulb, Thomas Edison failed more than 1000 times. He never saw it as a failure; he saw it as one more step towards succeeding. Henry Ford is another example. He came from a poor background with no education, but he looked at the horse and buggy, and saw the amazing cars we drive today. Abraham Lincoln failed in business and in running for government several times, but we all know how he ended up. Persistence will carry you when intelligence and luck do not. Many of us give up too soon. Winston Churchill, a hero in horrib…
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A Great Way To Earn Some Quick Cash

Do you want to add several zeros to your current income? Well, assuming that you already have your audience, there are several quick cash infusions that you can turn to.

Know Your Consistent Customers - If you analyze your existing customer base, you can identify your prospect and those who have already purchased from you. From this analyses, you can know the buyers who are ready to make a huge purchase from you; these are your best buyers whom you should focus your efforts on. You can also refine your list by identifying your repeat customers or buyers who have made huge purchases from you.

Talk to Your Consistent Customers - You can give your list of buyers a call if you have their phone numbers or you can send them an email. Ask them what they need most and the areas you can improve to suit their needs better. Ask them what else you can offer them. This will help you offer products that are tailored to meet their needs.

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7 Ways to Stay More Organized at Home and Work

Do you have a problem staying organized and focused? This is an issue for many people today, at home and on the job. Adopt the following 7 practices, tips and strategies, and you will find yourself clutter-free and focused, organized and more productive. 1 - Let Technology Help You There are several applications and pieces of software that can keep you organized at home and on the job. The following apps are some of the most popular for organizing work, handling travel plans, freeing you from text message overwhelm and helping you in other important aspects of your personal and business lives. GroupMe Track My Life Dropbox CamCard Expensify Tripit Hshtags MailTime HabitList IFTTT Toodledo Cold Turkey ProcrasterApp CoSchedule Venmo 2 - List Your Big 3 Every Day Write down your top 3 tasks for the day. Accomplish or complete these first, before you do anything else. You will find your productivity soar, and your organizational skills improve. 3 - Do …
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