The Boss of You

Throughout your life, many people have tried to shape your values and tell you what to believe, what to think, and what you should hold dear. Most, if not all of these people were well-intentioned, each of them imparting lessons learned through experience, and speaking from their own unique perspective. These people were your parents, your teachers, your spiritual leaders and your friends. Every one of them wanted the best for you…as they saw fit.

Now you’re an adult, and as you’ve probably figured out, nobody is the boss of you except for you. Even if you follow the requests (or orders) of someone you hold to be an authority, you’re doing so because you choose to do so because you respect that authority.

With that understanding, it’s important that you only do or say things that align with your chosen core values, whether those requests come from within, or someone else.

When you run across situations tha…

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Starting the New Year Right – 10 things to do Before Work

As you embark upon a New Year, it is the perfect time to reboot and rewire yourself for optimum success.  Achieving success begins with putting into practice the right habits. Habits that will help you reach your goals and aspire to set more goals that help you stretch and grow.

"Just like you need a good breakfast to fuel your day, you need a plan to fuel your success." Heidi Richards Mooney

In this three part series, I want to share tips that are intended to help you complete your tasks in an organized manner through proper preparation. “Fortune favors the prepared mind”, as Louis Pasteur said, so keep that quote in mind as you peruse this array of pre-work prep tips.

1 Make a list of your tasks for the day.

A simple checklist of the things you need to do can be surprisingly helpful at keeping you on track. Aside from ensuring that you don’t forget to …

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The Best Products Don’t SELL Themselves!

Just because you have the best product in the world doesn’t guarantee that you will be rich. If you have  been in business for a while, its likely you have heard the phrase: "build a better mousetrap, and the world will build a path to your doorstep." while it might still ring true, several decades ago, there really weren’t many products around. Yes it is true that there are inventions like the light bulb or the discovery of electricity, but there really wasn’t much competition for the Nobel Prize. Technology had not reached the stage where innovation and ingenuity was conceptualized as it is at today’s speed. When the term was coined, there weren’t a lot of ‘better’ mousetraps around. Today, better mousetraps are built on a daily basis. Just because you have a better product, doesn’t mean that the product will automatically sell itself and make you rich! Anything new or better was easily noticed by the masses because there wasn’t much competition. And people wer…
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Four New Year’s Resolutions Every Entrepreneur Should Set

Expert writing coach offers tips on how to make 2019 the year to be in the spotlight

With the New Year right around the corner, it’s a great time to start thinking about your resolutions. Everyone should set goals at the beginning of the year, so they have some idea of what it is that they want to accomplish. In other words, by setting goals you will solidify your long-term vision for what it is that you want to achieve. There are some great resolutions for entrepreneurs who want to be in the spotlight this year, starting with publishing a book in their field of expertise.

“Every January we get a fresh start, we get a chance to make plans about what we want to complete in the new year,” explains Annalisa Parent, chief executive officer of Laurel Elite Books. “It’s so important that entrepreneurs make resolutions every January. By getti…

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A Logo? Do You REALLY Need One?

Just about everyone seems to think that a logo is some type of added luxury for wildly successful businesses. That could not be any further from the truth. A logo is what works hand-in-hand with you to push your business forward and inspire curiosity in customers year-round.

So really the main question you should ask yourself is “are you serious about your business or not?” If you are indeed determined to create your own successful business, then you must create a logo.

Below you will find 10 reasons why you should begin crafting a logo ASAP:

1. Promoting business. A logo is all about reflecting your business image to as many people as possible. Customers, return customers, casual consumer’s flipping through a newspaper, the millions of men and women surfing the web, etc…

This promotes business non-stop because the logo will tell the viewer what you are all about and that you can be taken you …

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Get Ready for the Holidays with These Ten Marketing Tips

Yes, there is still time to get ready for the holidays! Here are a ten tips to make for a more successful holiday season. 1. Review last year’s sales records. Compare them to prior years. This will help you “forecast” what you could do this season. Has your business seen a steady increase each year. Have you had poor sales one year and brisk the next? If so, what was happening in the world? Was the economy strong or weak? Did a natural disaster affect your business? You must consider all things possible when making your forecast. 2. Check inventory. Do you have items from last year that you need to sell? Can you sell them at full-price (such as traditional items)? These do not include the trendy seasonal items that reflected the times and would be considered outdated by your customers. 3. Review the items you have pre-ordered – it is amazing how quickly we forget all those wonderful things we purchased during gift and trade shows in anticipation of a good holiday. 4…
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12 Days of Christmas/Holiday Give-aways December 2018

Welcome to HER Business Listings Directory's First Annual Holiday Giveaway! We are delighted you are here. To help us celebrate, we have gathered gifts from our listed businesses. We believe you will enjoy them. In fact every day for the next 12 days we will be sending gifts to our audience, via email and social media. Want to get in on the action?  Simply LIST YOUR BUSINESS and we will promote your products/services too!  We have more than 20,000 on our email lists and more than 100,000 combined social media connections, all eager to see what we have to share. Day 1 Create 5 figure paydays with Alysa Rushton by learning exactly how to create & deliver a talk that builds your list and gets your ideal clients lining up to hire you! Yol Swan is offering a Free Soul Guided Video Course when you visit her website. Cornelia Ward has a Complimentary Life Purpose Strategy Session - Learn how to create a career you love so you can have a job or business that r…
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How to Get Current Customers to Refer You to Their Connections

In the past, marketers believed that one unhappy customer would tell 7 other people about their bad experience with a product or business.  Today that can be hundreds of people considering all the ways people can express their displeasure via social media and other online avenues. Conversely, before social media, online forums, emails and more, a happy customer may only have told one person about their great experience and today that too can be multiplied tenfold. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Before sharing, the most important thing you need to do is to produce excellent content in a range of formats useful to the prospects in your niche, including: - Articles - Special reports on hot topics in your niche - Videos on YouTube - Images/infographics - Webinars - PowerPoint presentations on platforms like Slideshare - Emalls in your * email marketing platform and autoresponder -…
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54 GIVEAWAYS TO PROMOTE YOUR BUSINESS

Are you looking for ideas to promote your business during the holidays? Or any time? Has someone invited you to be Joint Venture Partner or Collaborate on a Giveaway (like the one we are hosting on HER Business Directory Listings)? Are you interested in growing your list of prospects and customers? If you answered yes to one or more of these questions, here is the list that can help you! It's our list of 54 GIVEAWAYS TO PROMOTE YOUR BUSINESS. Feel free to click on the image next to the list and download the pdf - save it for future reference or share it! Templates and Checklists Ebooks Special Reports Systems Assessments Toolkits Consulting Courses Video Series Interview Opportunities Graphics Web Design Landing Pages High Ticket Items Drawings for limited editions, artwork, crafts Audio Training Reviews Guides Surveys Contest Creation Get It Done Products Games Writing & Copywriting Help Your Expertise Tutorials Discovery Sessions Online Training Online Promotion Str…
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5 Reasons to Submit your Free Promotion to Her Business Directory Listings

Did you know? When you list your business on HER Business Listings Directory, you can participate in our 12 Days of Christmas Giveaway... If you have a gift that you offer your target audience and would like to get in front of a larger crowd (20,000 email and 100K social) be sure and sign up today to get your business listed. When you do, you will receive an email invitation to participate - all we need is the name of your gift, a brief sentence describing the gift (up to 30 words max.) and how to redeem it! That's it! And if you want to send a graphic too we can add that to our email marketing campaign and social media promotions. The graphic needs to be 250 X 250 pixels to be included. The graphic will have a live link to your gift. Or we will list your gift in the email with a link to it! Whatever you prefer! 5 Reasons to submit your Free Promotion to Her Business Directory Listings email marketing/social media campaign: 1.  One of the best ways to grow you…
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Are You Hiding in Plain Site?

Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche. If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this should be your first enhancement. Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date. Your blog will be updated regularly without you having to work on…
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How Businesses Utilize Social Media to Connect

Chances are if you have been in business more than a day, you are using social med. And in fact, if you are getting ready to launch a new business, you are likely using it.  But are you using it correctly? If you're doing it right, social media is a good way to keep up with public opinion about your business and post regular updates about what's going on. Businesses tend to run the gamut between awesome social media strategy, poor media strategy, and no strategy at all and sometimes it feels like there are more ways to get it wrong than to get it right. If you follow some basic tips, though, you can nail that social media strategy in a way that engages customers in a positive way. Don't ever ignore social media. Whenever someone has a gripe about you and your business, they might tell everyone except you. However, an attentive social marketing strategist can quickly find out what people are saying about the business and respond to it. Coca-Cola is one company that…
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