Visualizing Your Success is a Habit

Get into the habit of visualizing your success. Now sitting around and daydreaming in generalizations about it is not what we mean. You need to visualize specifics. To return to the basketball example, daydreaming about being carried off the court on your teammates' shoulders is just daydreaming. Picturing in your mind how you will work a play if your opponent makes a particular move, picturing your exact response to it, is visualizing specifics. If you run through specific moves in your mind, you will be prepared when the need for those moves arises. Don't be afraid to use your imagination to visualize new and better ways to accomplish things, as well. Here in your mind, you can try doing things in ways that are different from the usual. This is a creative process - you may have heard of creative thinking. Training yourself to think creatively is largely learning to let your imagination work on methods that are different from the "way things have always been done." It's bre…
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Differences Between Marketing and Advertising

Marketing and Advertising, although they sound similar, in reality are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand beginning with research, to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is  conveying the message through a variety of mediums to promote the product. Advertising is one of the most important components of a marketing strategy and can also be the most expensive. Advertising constitutes sending the message through a variety of means - sharing about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via ad channels like televis…
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Your Health: Your Most Important Business Asset

We often take our health for granted. When people are in their teens and twenties, it’s common for them to not even think about health issues or to neglect proper nutrition, exercise and sleep. As they get older, this neglect may catch up to them, resulting in deteriorating health. Unfortunately by the time your health declines, it is often too late to recover. Poor health will rob you of energy, quality of life, and ultimately your business. As an entrepreneur, you can’t afford to neglect your health. From the start, you should be developing good health habits. Just as you have developed a solid plan for your business, you need to have an effective plan for your well-being. You need to be proactive with your health. This means taking time away from work to exercise, eat healthy and get enough sleep. Developing good habits takes time and a conscious effort. Start by writing down your goals on paper. What fitness level do you want to achieve? How are you going to exerci…
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Getting organized is the key to Efficiency, Effectiveness and Economic Success

Women Who Work From Home Know that Being Organized is the Key to Success

If you want both your business and your home life to flourish, it is important to get organized. Creating some simple organizational steps can keep you from being swamped with work and overwhelmed with laundry in no time.

ESTABLISH GROUND RULES WITH YOUR FAMILY

Tell your family and friends your work hours and your criteria for availability during those hours. You can create a sign for your office door that indicates you are working and when you are available. When I am deeply entrenched in work, I leave the door slightly ajar when my family is home. That is their sign not to disturb me until that door is fully open.

ESTABLISH BUSINESS HOURS

Setting up specific working times during each day has many benefits. First, you’ll be more consistent with your work. Once you’ve gotten used to starting and stopping …

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Focus on Your Potential

If you want to make more of your talents - live up to your full potential - you have to learn to use them. You have the power to change your habits - to acquire new skills and fully use the skills you now have. You can improve your performance, your productivity, and the quality of your whole life. What makes a high achiever? Is it luck, intelligence, talent, dedication? All of these things figure in - they all make a difference. But we all know intelligent, talented, hard-working people who do not consider themselves very successful or even happy. And we know people who are not exceptionally bright but seem happy and successful. So there must be something else, some secret to success. Actually there are several secrets to achieving your peak performance - living up to your full potential. Your success at business, friendship, love, sports - just about anything you try - is largely determined by your own self-image. Your unhappiness is something you choose. So, you're thinki…
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How to Identify Your Target Audience and Ideal Customer

One of the most important issues to address in your business life is identifying your target audience and ideal customer. Without honing in on a specific target audience, you run the risk of missing the mark. There are several easy steps to identify your target audience and ideal customer. Set Your Goals and Keep Your Goals One of the best ways to identify your target audience is by setting goals for your business. Once you have set identifiable goals, your ideal customer will present him or herself. Keeping true to those goals will ensure that your target audience and ideal customer will return time and again. Measure Your Goals Once you have established what your goals are, it is important to revisit those goals and measure them on a regular basis. A great way to measure your goals to see if they are up-to-date is to utilize social media. Have your customers or clients take a survey or enter a contest to see whether or not your company is meeting and exceedi…
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Just how do you beat procrastination?

The first step in beating procrastination is to admit to yourself how often you do it and assessing your methods of doing it. Not very difficult, really, when you become aware of the tactics some of us use to hide from ourselves what we are doing. The key in overcoming procrastination and becoming more efficient is organization. Plan ahead. Know what you want to accomplish today, this week, and in the long haul. Make lists. The lists for today will probably be more detailed than the longer-term lists. That's OK. Now look over the lists and rank the tasks in order of importance. Make three or four groupings based on importance. Within each group, star the things you least like to do. Each day you will have a "today" list to work on. Tackle the tasks that are most important first. If you have several "most important" tasks on your list, take on the least liked things in that grouping before you do the better liked ones. When you have accomplished a task, check it off. You'll…
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Small Business Success Secret

The real secret to small business success has nothing to do with technology tools, the internet or anything like that.  In fact, it isn’t even a real secret.  It has been around since man started to communicate. It’s WORDS! Words carry enormous power.  They can make you laugh hysterically, or destroy a relationship or friendship.  Words have more power in them than any other tool at your disposal. Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future.  Yet, less than 1% of small entrepreneur businesses use words with full power. The power of words can be learned and used effectively by anyone, and when this power is harnessed there’s nothing on this earth that can stop you.  This art of using words is what is called copy writing.  It makes or breaks your sales and advertising material. One of the ways an “amateur” copywriter who is writing for his own product or business can bea…
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The Ins and Outs of Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances. Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them. A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was de…
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Giving yourself a Pay Raise with Extra Income

Extra Income opportunities are basically work-from-home opportunities that help augment your regular income. Many people are opting for these work-from-home opportunities for the following reasons: Most people think they are losing the battle to balance work and family, time wise and income wise. If they are going to work 12 hours a day outside home and just manage to scrape the bottom of the vessel for survival, finally coming home to family too tired to spend any time with them, is it worth the effort? A burning desire to be financially independent and successful by adding that extra income to their regular income with popular work-from-home opportunities. The very fact that these extra income churning work-from-home opportunities have become popular is due to the above mentioned factors. These opportunities present a lot of flexibility in spending time with family and children, social commitments and of course financial liberation. These extra income generating op…
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How to Make Money before You Have Products to Sell

If you’ve decided that you want to work from home running your own business, you may need to have a form of income while you finish creating products and developing your business infrastructure. There are a number of ways in which you can bring in some income while you get your business off the ground. * Provide a Service – If you plan to make your own products and sell them, you likely have skills that other people will want to use. Try finding out if anyone needs the types of service you could offer. Perhaps you’re good at graphic design, database management, transcription, or something else entirely. Put it out there and people may buy your time. * Get a Part-Time Job – If you can’t wait for services to take off, you can get a part-time job. Sign up to be a substitute teacher or a temp at an agency, or head over to your nearest fast food place and you’re likely to be hired on the spot. * Get a Work-at-Home Job – There are also work-from-home jobs that you can get pr…
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Storytelling – There’s Power in Words

“After nourishment, shelter and companionship, stories are the thing we need most in the world." ― Philip Pullman What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities. 1. Storytelling establishes a brand. Many of the world’s most popular brands were built on stories. Ford Motor Company for example, was built and still thrives on the story of Henry Ford. Think about the other stories that are connected to brands. They don’t just have to be about the founder of the company either. Many commercials are essentially thirty-second stories. They leave the viewer with an image about the company. This image can help establish or reinforce a brand. 2. Helps readers connect with you. Storytelling is often used in sales copy. It…
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