Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…
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How to Raise Money in Difficult Times

Just because the banks aren’t giving out loans as easily as they used to doesn’t mean you have to give up on your dreams to start a business. Raising funding just requires a little bit of creativity and a whole lot of perseverance and determination. Here are a few ideas on how to raise funding in difficult times. * Sell your stuff. Small business experts from around the world are recommending aspiring business owners stop knocking on the doors of banks and start looking around their homes, garages, closets and attics to find valuables to sell. Ebay, garage sales and consignment stores are all great places to sell your stuff and raise the money you need to see your business dreams become a reality. * Partner up. Be creative and seek business partners. Forging mutually beneficial business relationships can really help you get where you need to go with little or no funding required. For example, if you’re looking to open a marketing business but need a website up and run…
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What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. They don’t make the “buy” buttons obvious. They don’t make contact information easy to find. They don’t provide clear calls to action on their website. They don’t create easy website navigation so readers can quickly find what they need. They don’t offer the next logical product via a well-planned funnel.…
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Creating Your Action Plan and Online Business Timeline

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Tips to Create a Powerful Action Plan * Streamline Your Path – If you have a dream and a vision – excellent. Now, you must have knowledge of where your business is heading down the line. It is important to focus on a streamlined path when you first start your business. Otherwise, you are likely to find that your business is “all over the place.” Be sure to be specific in where you expect your business to go in the first twelve months. * Put …
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Working from Home – Why or Why Not?

Many people dream of working from home. Some may imagine working in their PJs or perhaps on a sun-drenched terrace with birds singing around them. But is this the reality of working from home? Let's look over the pros and cons of being your own boss and calling home your workplace: Pros: Flexibility – The ability to set your own hours and work around your needs is a definite plus for home workers. There’s nothing like being able to take time off when necessary or work to your own rhythm. Less expenses – Working from home may help you save on fuel, clothing, food and all those other extras that creep in when you work outside the home. At home, you can make your own lunches and your wardrobe can consist of jeans and a t-shirt if you wish. Earning potential – If you’re a self-employed home worker, then you have control over your earnings too. This means that if you need extra money, you can take on extra projects. Or if you simply need a little extra cash, you t…
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The Story You Tell

Storytelling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same:  Your story will be designed to introduce your brand to the world in a way that helps you stand out and apart from the competition. Storytelling is a testament to our hard work; it highlights the efforts we’ve taken to create an outstanding brand, and it helps deliver large pieces of content in a way that people can connect to.  It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.  Have you ever used story-telling to launch a produc…
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Words are Powerful – Use them to Your Advantage

Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves people and sell products that people will want to buy. => The Power of Words through Content Your content isn't just what you say; it's how you say it. It's how well you can build a connection with your readers, how well you can relate with them emotionally, and how well you can create passion. If you have a message but don't know how to convey it with conviction, personality, emotion and credibility, chances are it won't be heard. The keyboard, mouse and graphic user interface were first invented by Xerox researchers. They thought they had the best invention in the world, but just couldn't convince anyone that what they invented mattered. Then Apple came along and shared the discovery with the world. A master of marketing, Steve Jobs used these three new inventio…
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What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business

Excerpted from Forging an Ironclad Brand: A Leader's Guide  We all use the word "brand" as though everyone else's understanding of it were the same as ours. Yet chances are it's not, says Lindsay Pedersen, author of Forging an Ironclad Brand. "Logo is part of brand," she says. "TV and social media are parts of brand. Naming is part of brand. So are your product, your customer experience, and your SEO tactics. So are your font, your tagline, your business's personality, and the color of your employee uniforms. But none of those are, by themselves, brand." To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. In her book, Pedersen identifies seven layers of brand: Brand Is What You Stand For. It's what you mean to your customer. It's the place you occupy in his or her mind. Everything your business does either reinforces your meaning, solidifying and growing its place in the customer's mind—or it we…
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It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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Three Marketing Strategies to Skyrocket Your Business

You have a website. You know you've nailed it with your sales copy. You have a variety of products. The only thing missing...  a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Learn how to set the right goals for your business!  Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom. Nail Your Brand Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more. Branding encompasses everything …
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Product Promotion Tactics that Work

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies. Make sure you’re not over-promoting in your email communications Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative. How-to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advert…
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Passive Income – How to Make Money Without Lifting a Finger

A lot of people don’t realize it, but there is a huge difference between passive and non-passive income. With non-passive income, the second you stop working, the money stops coming in. With passive, you can do whatever you want and the money keeps on coming. Nothing could be further from the truth. Money is only half the equation. The other half is time. Somebody who is makes one hundred dollars a year and works eighty hours a week is much less powerful than someone who makes the same amount but only works four hours a week. This is because the second person has far more time to be able to spend their money. So passive income should be the goal. This will free up your so you can spend it living your dreams, instead of doing mandatory income-producing work. What’s the best passive income strategy? There are a number that work. Here are three of the best: #1) Stock investing This is one of the most famous examples of passive income. Here you simply invest a ce…
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