The Ins and Outs of Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances. Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them. A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was de…
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Giving yourself a Pay Raise with Extra Income

Extra Income opportunities are basically work-from-home opportunities that help augment your regular income. Many people are opting for these work-from-home opportunities for the following reasons: Most people think they are losing the battle to balance work and family, time wise and income wise. If they are going to work 12 hours a day outside home and just manage to scrape the bottom of the vessel for survival, finally coming home to family too tired to spend any time with them, is it worth the effort? A burning desire to be financially independent and successful by adding that extra income to their regular income with popular work-from-home opportunities. The very fact that these extra income churning work-from-home opportunities have become popular is due to the above mentioned factors. These opportunities present a lot of flexibility in spending time with family and children, social commitments and of course financial liberation. These extra income generating op…
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How to Make Money before You Have Products to Sell

If you’ve decided that you want to work from home running your own business, you may need to have a form of income while you finish creating products and developing your business infrastructure. There are a number of ways in which you can bring in some income while you get your business off the ground. * Provide a Service – If you plan to make your own products and sell them, you likely have skills that other people will want to use. Try finding out if anyone needs the types of service you could offer. Perhaps you’re good at graphic design, database management, transcription, or something else entirely. Put it out there and people may buy your time. * Get a Part-Time Job – If you can’t wait for services to take off, you can get a part-time job. Sign up to be a substitute teacher or a temp at an agency, or head over to your nearest fast food place and you’re likely to be hired on the spot. * Get a Work-at-Home Job – There are also work-from-home jobs that you can get pr…
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Storytelling – There’s Power in Words

“After nourishment, shelter and companionship, stories are the thing we need most in the world." ― Philip Pullman What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities. 1. Storytelling establishes a brand. Many of the world’s most popular brands were built on stories. Ford Motor Company for example, was built and still thrives on the story of Henry Ford. Think about the other stories that are connected to brands. They don’t just have to be about the founder of the company either. Many commercials are essentially thirty-second stories. They leave the viewer with an image about the company. This image can help establish or reinforce a brand. 2. Helps readers connect with you. Storytelling is often used in sales copy. It…
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Drawbacks to Working from Home

Working at home is one of the fastest growing trends in careers today. However, many people jump on the Wahm bandwagon without considering all of the drawbacks to working at home. While some people are naturally inclined to work at home, others find the transition more difficult to make. There are many benefits to working at home, but the drawbacks need to be considered before you make the choice. The first drawback to looking for a work at home career is that your current career may not easily transfer to a work at home situation. If you work in the medical field or are a police officer, being a Wahm might not be an easy transition unless you are willing to change careers entirely. Sales and administrative positions transfer well, as do creative jobs like design and writing. For those in jobs that can’t make the work at home switch, you’ll have to think carefully about what you want to do when start working at home and start investigating that field. Cost is another impo…
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Five Secrets of Successful ‘Mompreneurs’

If you’ve ever wondered how some women seem to be able to do it all and have it all, you’ve come to the right place. The first thing to know is that that there’s no such thing as a Super Mom, and that women who appear to have it all, don’t. What they do have is a life that works well for them. And you can too. Successful mom entrepreneurs all have a few key characteristics: * Confidence, or at least a willingness to take a risk. Everyone, even the most seemingly perfect person has insecurities. The difference between successful mom entrepreneurs and others is they have the ability to take a risk. This takes both a high level of confidence and the ability to push past any insecurities and surge forward to achieve what they want. * Resilience, which means a positive attitude and the ability to adapt (because what are you going to do when your youngest gets sick on the day of a big teleconference?). Successful mom entrepreneurs are great at bouncing back from mistakes and…
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How To be Successful at Small Business Bartering

Running a small business can be pricey. This is the main reason why businesses look to barter with each other and save money. Bartering comes in all forms and applies to many different aspects of the business – goods, services or even advice. Seeking out a business to barter with may not be as difficult as you may think. See below for some ideas on how to get your business started with bartering. Business bartering is trading goods or services with another business’ goods or services. The idea is to save money, yet gain the tools needed to run your business. Bartering is the exchange of items without forking out the cash. However, be aware that you are still expected to report to the IRS the value of the items which you have traded. If you find that your company is slow to grow or is not bringing in the cash flow needed to sustain, bartering may work out better for you. Bartering can help to preserve your company’s capital assets. If you find that you are moving inventory…
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Blogging Tips for Work at Home Moms

Blogging is one of the best ways to start a Work at home business because it is so easy to get going. However, that does not mean that it is easy to make money from your blog. Don’t start a blog and expect to see money rolling in immediately. Blogging is an activity that will take time to build up to a profit level. It’s a good thing to start while you are working on other Wahm opportunities to let it build to a profitability level. With time and attention, your blog (or blogs) will grow into a business. When you are blogging for profit, you’ll want to pay close attention to how you present yourself in your blog. There are literally hundreds of thousands of blogs out there, and there may be several hundred blogs that are related to your topic. If your readers can’t understand your blog and have trouble reading it, they’ll just move on to the next one. The following tips can make your blog more user-friendly and help you gain consistent readers. First, pay close attention …
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What Innovation Can Do for Your Life

It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marvelled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential. You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life. Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will p…
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Want to Write Better? Write More…

... and other tips. Want to improve your writing skills but you’re not sure where to start? Here are five forward-thinking ways to develop your skills, increase your influence and your credibility whether you’re new to writing or have been writing for years. #1 Read industry publications. There are several excellent magazines devoted to helping writers improve upon and expand their skills. These magazines are often broad and appeal to freelance writers, fiction writers and non-fiction writers combined. Before you subscribe to one, because they can be expensive and the information often overlaps, visit their websites and either request a trial subscription or buy an issue or two at the bookstore first. Their websites and newsletters often contain great information as well. And they’re free, so signing up for them is a great way to access quality writing information. Additionally, there are some wonderful writing websites. Subscribe to their blogs, sign up for their …
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It’s a Balancing Act – Its Still a Challenge

Today's woman faces more challenges that women in past generations didn’t face. These challenges include balancing children and work, making time for yourself, making time for your partner, dealing with the responsibilities of running a household... The list goes on an on. And even though today's partner may contribute money and time to getting things done, for some reason women tend to carry a heavy weight on their shoulders, especially when we have children.  And if we don't have a husband, wife or significant other we may still find it difficult to juggle so many responsibilities. That often results in women feeling that they’re falling short at all times, which in turn can lead to unhappiness and even poor health. So how do we take back control as women entrepreneurs and stop ourselves from coming up “short” all the time? Here are a few tips to help you stay sane and avoid these negative feelings: #1 – Avoid Supermom Syndrome – There’s a negative trend in our…
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Planning Your Business the Smart Way

Perhaps you’re kicking around the idea of starting up a new business, or maybe you’re already in the start-up phase. Let me ask you this: do you have a business plan? If not, you’re not alone. A lot of new business owners assume you only need a plan if you’re going to ask for venture capitalist funding. But the truth is, every business owner should have a business plan – otherwise, your business is going to drift around aimlessly like a ship without a rudder. So if you haven’t created your business plan yet, then set time aside right away (as in, today) to use the following business planner… Planning Your Business The key to planning your business is to look at it from all angles. Answer the following questions to get a good feel for how to start and grow your business. Take note that you may need to do research to answer some of these questions. Who is your primary market? What niche or niches are you targeting? List as much as you can about your ideal p…
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