5 Easy Ways To Land Your First Side Hustle Client

Landing your first client may sound like an extremely difficult thing to do at first. However, if you work on developing your skills and learn how to present yourself as someone who can add value to other people's businesses, then you'll be able to get the ball rolling on your side hustle! "It’s never been easier to make extra money on your own time and on your own terms."  So, here are 5 easy techniques you can follow to get your first-ever paying client: 1. Let your friends know Don't be shy. Your real friends will be happy to help you out, and if they believe in you and your skills, they'll be happy to spread the word about you. If you've got well-connected friends, ask for help. They may be able to connect you with your first client! "The 'sharing economy' is removing barriers; creating opportunities for solopreneurs that were once deemed exclusive to big companies and corporations, and bringing us back to our roots." Unknown 2. Distribute flyers in your neighborh…
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Outsourcing: How to Grow Your Business, Save Money and Get More Done

Discover how to tap into a truly global pool of talent to free up more of your time and build your business faster. Why Outsource? Running an online business is a great way to make a living, but it can also become challenging very quickly. Most startups begin as a founder-run business, with the owner undertaking everything from building the website to answering customer support tickets. But in an increasingly-complex business environment, that quickly becomes unsustainable. There are just too many things to do: sourcing/creating products Managing inventory and fulfilment Working on SEO Spreading the world on social media Updating the website Managing advertising Dealing with technical issues Building an email list Dealing with customers Creating new content ...and so on. When a solopreneur tries to wear too many hats, the result is that nothing gets done efficiently, and the business suffers. Quite simply, you need help. And thankfully…
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Are You a Female Entrepreneur? 6 Things You Should Do Every Week

Being a female entrepreneur isn’t an easy job. Whether you’re a solopreneur or in charge of a team, you still end up juggling a million different jobs and constantly trying to outrun time.

It’s a career we’re all passionate about (you wouldn’t be an entrepreneur if you didn’t love what you do) but sometimes we’re so exhausted doing menial tasks that we forget the important things.

Without adding much more to your plate, here are six small but essential things you should be doing every week if you’re a female entrepreneur.

Recommended reading: Four New Year’s Resolutions Every Entrepreneur Should Set

Read a book: be prepared to learn 

Learning doesn’t stop just because you’ve made a bit of money. There are always opportunities to learn and grow, and as …

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The Real Reason You’re Not Being Paid the Same as Men

By Kelly Lockwood Primus, President & COO, Leading Women

Gender Balance. Let those two words sink in for a moment. What do they mean? It’s a term used in business that most companies strive for but very few actually achieve—it’s a culture of parity. In its simplest form, Gender Balance means having a balanced mix of men and women in leadership roles. It means the women in those leadership roles are being paid equally and treated the same as their male colleagues in similar roles. It means women have the same opportunity for advancement as the men in the organization. Does this sound like the company you work for?

Probably not.

Here’s why—until companies fix their culture, they’ll never achieve true balance—and women will never be on a level playing field with their male counterparts, or achieve…

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82 percent of office workers spend half an hour every day searching for information

Time for a digital spring cleaning: OTRS AG shares five tips that will bring new momentum to dusty operational processes   Spring begins in a few days. Its start inspires us to clean up and bring extra energy to old routines. But order should not only prevail in the home; clean structures, clear insights and efficient processes are also required in the workplace. A survey of 500 employees showed that 82 percent are using half an hour of every workday to search for the information they need to do their jobs. This can be done more efficiently. OTRS shares five tips on how to improve order and efficiency in everyday office life. Structure your communication. Today, there are a multitude of communication channels, so conversations can quickly become unclear. According to the latest OTRS study among 500 employees, over a third of office employees spend one hour a day on sorting their emails. This is where digitally-structured communication via a ticket system hel…
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100 Top Business Books by Women

... in celebration of Women's History Month 2019 The first-annual list of 100 Top Business Books by Women written (in the past 5 years) is finally ready! And my team and I at HER Business Directory Listings are delighted to share it with you. In Celebration of Women's History Month and International Women's Day, we are unveiling our new list of 100 Top Business Books by Women. We thoroughly enjoyed compiling this list and in fact, had quite a bit of help. In addition to our own research and the books we have read, we relied upon our list of connections including social media outreach to learn about great books written by women. We asked women in our Facebook Groups, posted on Instagram, Twitter and LinkedIn.  In addition, during our podcast interviews, we asked the experts which books they recommended... the combined results are listed below. If you are a business owner, or have been thinking about starting a business, a professional who would like to advance your career…
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Is Borrowing from Your 401(k) a Good Idea? Weighing the Pros and Cons

By Charisse Mackenzie It’s nice to have a 401(k), but how helpful or damaging is it to dip into your retirement savings to cover an unexpected expense, to pay down a deluge of debt, or to make a major purchase? Some people borrow from their 401(k) for those reasons and others, such as helping a family member, paying for large medical expenses, funding a business startup or going on vacation. There are pros and cons, and those considering the option need to balance long-term impacts with their immediate needs for tapping into what should be a long-term retirement savings account. “Most financial experts caution against borrowing from your 401(k),” says Charisse Mackenzie (www.saturnwealth.com), a financial advisor. “But they also concede that a loan may be a more appropriate alternative to an outright distribution, if the funds are absolutely needed.” Mackenzie lists a few  of the advantages and the disadvantages of borrowing from a 401(k): PROS No credit c…
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3 Reasons Online Marketplaces Help Small Businesses Choose Health Insurance

By Sally Poblete, CEO of Wellthie

Providing your employees with insurance coverage is one of the best ways for small business owners to support their employees. Employees with health insurance are happier, far more productive in the office, and are more likely to stay at a company if they are satisfied with their current benefits. In this digital age, online benefits marketplaces render finding employee insurance for your employees as modern and straightforward as searching for and buying other high ticket items such as automobiles or homes. There are resources at your disposal should you have any questions throughout the insurance shopping and purchasing process. Below are three reasons online marketplaces help small business owners choose health insurance:

Your Convenience

As a small business owner, you are exceedingly busy and your time is valuable. In a recent Vistaprint survey, small business owners reporte…

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4 Tips to Become the Marketing Queen

A woman-owned business is designed to thrive. As women and small business owners, we have the ability to communicate, and even collaborate, in ways that other businesses might overlook due to their size and leadership. In order to capitalize on this unique stance within the business world, women must utilize all means of communication, which means taking our marketing strategies above and beyond, both online and offline. The two go hand-in-hand, and finding the correct balance - that sweet spot, if you will - is key. Here are four tips to help set you on the right path for becoming the marketing queen of your business. Stand Out! You’ve probably heard this before, but what does that really mean in terms of actually marketing your business? A business card is important, but in a meeting or a large conference, those things get shoved in pockets and briefcases faster than you can say “Call me!” Adding a memorable touch will give clients and prospects a reason to look for you…
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Defining Your Ideal Audience – A Checklist

This checklist is designed to help you remember the important aspects of determining who your ideal audience is. Keep in mind, your individual business may or may not need all of this information. In addition, you may need to add some factors we have overlooked.     Demographics to Know Age Gender Marital Status Household Size Ethnicity Location Occupation Income Psychographics to Know Values Personality Traits Lifestyle Choices Attitude Opinions Interests Goals & Challenges Activities/Hobbies Habits Religious Beliefs Other Things You May Want to Know Their worries or fears Their deepest desires Influencers/mentors they follow How they like to consume information (online, offline, video, written material, etc.) How much time do they have to learn and apply what they are learning? How do they prefer to be contacted? Which brands, products or services do they like most and why? Wher…
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What Matters Most

Values stem from our beliefs and convictions, which then guide and direct our behaviors. They are the essence of who each of us are, the foundation of our unique self-expression. Values help us to act with integrity, and when our life priorities are aligned with our values, we are well on our way to experiencing fulfillment in our lives. Whatever values a person has will help paint the picture of the life that person wants to live. What a person holds up as important on the inside ends up being reflected, just like a mirror, in the physical world around them. But if a person is not living in alignment with their values, a disconnect between who they are on the inside and the life they are living on the outside is then created. This disconnect can easily zap a person’s energy and derail them for their goals and dreams. To take the first step in determining the core values working just below the surface of who you are, take a few minutes to perform the following values ide…
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