It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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Three Marketing Strategies to Skyrocket Your Business

You have a website. You know you've nailed it with your sales copy. You have a variety of products. The only thing missing...  a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Learn how to set the right goals for your business!  Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom. Nail Your Brand Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more. Branding encompasses everything …
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Product Promotion Tactics that Work

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies. Make sure you’re not over-promoting in your email communications Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative. How-to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advert…
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Passive Income – How to Make Money Without Lifting a Finger

A lot of people don’t realize it, but there is a huge difference between passive and non-passive income. With non-passive income, the second you stop working, the money stops coming in. With passive, you can do whatever you want and the money keeps on coming. Nothing could be further from the truth. Money is only half the equation. The other half is time. Somebody who is makes one hundred dollars a year and works eighty hours a week is much less powerful than someone who makes the same amount but only works four hours a week. This is because the second person has far more time to be able to spend their money. So passive income should be the goal. This will free up your so you can spend it living your dreams, instead of doing mandatory income-producing work. What’s the best passive income strategy? There are a number that work. Here are three of the best: #1) Stock investing This is one of the most famous examples of passive income. Here you simply invest a ce…
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How To Work Backwards To Set Your Business Goals

Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal to daily to-do lists. Here’s how that works. It always starts with a money goal. It helps if that goal has a meaning beyond the dollar figure. For example, let’s say that I want to buy a new car. The payment is around $400. To account for things like taxes and just to be safe, I’ll bump the goal up to $600. In other words, I need to add an extra $600 (or more… more is always better) to my monthly bottom line. Once that’s done and I am seeing that level of income on a regular basis, I’m ready to order my new car. Once I know how much money I have to make, I can start to think about different ways to do just that. I could find more customers for one or several of my existing products. For example, if I have a $10 eBook, I would have to make an extra 60 sales per month. From there I can work backwards. If I know that on average one out of 10 em…
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Why Business Planning Is The Secret To Success

Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Over the next several days, I want to share some of what I’ve learned - and hope you too will find it helpful in your business. Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know e…
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Marketing Online of Offline – You have to Know your Audience!

It may go without saying that Internet marketing is one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience. As with any marketing campaign, business…
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5 Easy Ways To Land Your First Side Hustle Client

Landing your first client may sound like an extremely difficult thing to do at first. However, if you work on developing your skills and learn how to present yourself as someone who can add value to other people's businesses, then you'll be able to get the ball rolling on your side hustle! "It’s never been easier to make extra money on your own time and on your own terms."  So, here are 5 easy techniques you can follow to get your first-ever paying client: 1. Let your friends know Don't be shy. Your real friends will be happy to help you out, and if they believe in you and your skills, they'll be happy to spread the word about you. If you've got well-connected friends, ask for help. They may be able to connect you with your first client! "The 'sharing economy' is removing barriers; creating opportunities for solopreneurs that were once deemed exclusive to big companies and corporations, and bringing us back to our roots." Unknown 2. Distribute flyers in your neighborh…
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Outsourcing: How to Grow Your Business, Save Money and Get More Done

Discover how to tap into a truly global pool of talent to free up more of your time and build your business faster. Why Outsource? Running an online business is a great way to make a living, but it can also become challenging very quickly. Most startups begin as a founder-run business, with the owner undertaking everything from building the website to answering customer support tickets. But in an increasingly-complex business environment, that quickly becomes unsustainable. There are just too many things to do: sourcing/creating products Managing inventory and fulfilment Working on SEO Spreading the world on social media Updating the website Managing advertising Dealing with technical issues Building an email list Dealing with customers Creating new content ...and so on. When a solopreneur tries to wear too many hats, the result is that nothing gets done efficiently, and the business suffers. Quite simply, you need help. And thankfully…
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Are You a Female Entrepreneur? 6 Things You Should Do Every Week

Being a female entrepreneur isn’t an easy job. Whether you’re a solopreneur or in charge of a team, you still end up juggling a million different jobs and constantly trying to outrun time.

It’s a career we’re all passionate about (you wouldn’t be an entrepreneur if you didn’t love what you do) but sometimes we’re so exhausted doing menial tasks that we forget the important things.

Without adding much more to your plate, here are six small but essential things you should be doing every week if you’re a female entrepreneur.

Recommended reading: Four New Year’s Resolutions Every Entrepreneur Should Set

Read a book: be prepared to learn 

Learning doesn’t stop just because you’ve made a bit of money. There are always opportunities to learn and grow, and as …

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The Real Reason You’re Not Being Paid the Same as Men

By Kelly Lockwood Primus, President & COO, Leading Women

Gender Balance. Let those two words sink in for a moment. What do they mean? It’s a term used in business that most companies strive for but very few actually achieve—it’s a culture of parity. In its simplest form, Gender Balance means having a balanced mix of men and women in leadership roles. It means the women in those leadership roles are being paid equally and treated the same as their male colleagues in similar roles. It means women have the same opportunity for advancement as the men in the organization. Does this sound like the company you work for?

Probably not.

Here’s why—until companies fix their culture, they’ll never achieve true balance—and women will never be on a level playing field with their male counterparts, or achieve…

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82 percent of office workers spend half an hour every day searching for information

Time for a digital spring cleaning: OTRS AG shares five tips that will bring new momentum to dusty operational processes   Spring begins in a few days. Its start inspires us to clean up and bring extra energy to old routines. But order should not only prevail in the home; clean structures, clear insights and efficient processes are also required in the workplace. A survey of 500 employees showed that 82 percent are using half an hour of every workday to search for the information they need to do their jobs. This can be done more efficiently. OTRS shares five tips on how to improve order and efficiency in everyday office life. Structure your communication. Today, there are a multitude of communication channels, so conversations can quickly become unclear. According to the latest OTRS study among 500 employees, over a third of office employees spend one hour a day on sorting their emails. This is where digitally-structured communication via a ticket system hel…
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