What Innovation Can Do for Your Life

It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marvelled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential. You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life. Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will p…
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It’s a Balancing Act – Its Still a Challenge

Today's woman faces more challenges that women in past generations didn’t face. These challenges include balancing children and work, making time for yourself, making time for your partner, dealing with the responsibilities of running a household... The list goes on an on. And even though today's partner may contribute money and time to getting things done, for some reason women tend to carry a heavy weight on their shoulders, especially when we have children.  And if we don't have a husband, wife or significant other we may still find it difficult to juggle so many responsibilities. That often results in women feeling that they’re falling short at all times, which in turn can lead to unhappiness and even poor health. So how do we take back control as women entrepreneurs and stop ourselves from coming up “short” all the time? Here are a few tips to help you stay sane and avoid these negative feelings: #1 – Avoid Supermom Syndrome – There’s a negative trend in our…
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Planning Your Business the Smart Way

Perhaps you’re kicking around the idea of starting up a new business, or maybe you’re already in the start-up phase. Let me ask you this: do you have a business plan? If not, you’re not alone. A lot of new business owners assume you only need a plan if you’re going to ask for venture capitalist funding. But the truth is, every business owner should have a business plan – otherwise, your business is going to drift around aimlessly like a ship without a rudder. So if you haven’t created your business plan yet, then set time aside right away (as in, today) to use the following business planner… Planning Your Business The key to planning your business is to look at it from all angles. Answer the following questions to get a good feel for how to start and grow your business. Take note that you may need to do research to answer some of these questions. Who is your primary market? What niche or niches are you targeting? List as much as you can about your ideal p…
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How to Reach the Right Market for Your Product or Services

"Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it". - Nate Parker Niche marketing is far and away one of the best ways to reach a targeted market looking for specialty products and services. When you can market to a highly targeted group of people and offer them the information, products or services they’re looking for, you’re going to do well. The key, therefore, is to find those niche markets which are looking for answers. Keyword Research Most often keyword research is the best place to start. However, keyword research doesn’t have to be a systematic non-creative process. Rather, keyword research can be a brainstorming tool. The first step is to start with potential keywords or phrases you’re interested in. Use the keyword tools to generate a list of viable keywords and keyword phrases. In addition, research the viability, supply and demand for your topic keywords. Start by t…
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Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…
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How to Raise Money in Difficult Times

Just because the banks aren’t giving out loans as easily as they used to doesn’t mean you have to give up on your dreams to start a business. Raising funding just requires a little bit of creativity and a whole lot of perseverance and determination. Here are a few ideas on how to raise funding in difficult times. * Sell your stuff. Small business experts from around the world are recommending aspiring business owners stop knocking on the doors of banks and start looking around their homes, garages, closets and attics to find valuables to sell. Ebay, garage sales and consignment stores are all great places to sell your stuff and raise the money you need to see your business dreams become a reality. * Partner up. Be creative and seek business partners. Forging mutually beneficial business relationships can really help you get where you need to go with little or no funding required. For example, if you’re looking to open a marketing business but need a website up and run…
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What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. They don’t make the “buy” buttons obvious. They don’t make contact information easy to find. They don’t provide clear calls to action on their website. They don’t create easy website navigation so readers can quickly find what they need. They don’t offer the next logical product via a well-planned funnel.…
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Creating Your Action Plan and Online Business Timeline

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan put into place and follow it regularly and continue to focus on your business timeline, things will run much more smoothly for your new business, your employees, and your customers. Tips to Create a Powerful Action Plan * Streamline Your Path – If you have a dream and a vision – excellent. Now, you must have knowledge of where your business is heading down the line. It is important to focus on a streamlined path when you first start your business. Otherwise, you are likely to find that your business is “all over the place.” Be sure to be specific in where you expect your business to go in the first twelve months. * Put …
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Working from Home – Why or Why Not?

Many people dream of working from home. Some may imagine working in their PJs or perhaps on a sun-drenched terrace with birds singing around them. But is this the reality of working from home? Let's look over the pros and cons of being your own boss and calling home your workplace: Pros: Flexibility – The ability to set your own hours and work around your needs is a definite plus for home workers. There’s nothing like being able to take time off when necessary or work to your own rhythm. Less expenses – Working from home may help you save on fuel, clothing, food and all those other extras that creep in when you work outside the home. At home, you can make your own lunches and your wardrobe can consist of jeans and a t-shirt if you wish. Earning potential – If you’re a self-employed home worker, then you have control over your earnings too. This means that if you need extra money, you can take on extra projects. Or if you simply need a little extra cash, you t…
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The Story You Tell

Storytelling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same:  Your story will be designed to introduce your brand to the world in a way that helps you stand out and apart from the competition. Storytelling is a testament to our hard work; it highlights the efforts we’ve taken to create an outstanding brand, and it helps deliver large pieces of content in a way that people can connect to.  It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.  Have you ever used story-telling to launch a produc…
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What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business

Excerpted from Forging an Ironclad Brand: A Leader's Guide  We all use the word "brand" as though everyone else's understanding of it were the same as ours. Yet chances are it's not, says Lindsay Pedersen, author of Forging an Ironclad Brand. "Logo is part of brand," she says. "TV and social media are parts of brand. Naming is part of brand. So are your product, your customer experience, and your SEO tactics. So are your font, your tagline, your business's personality, and the color of your employee uniforms. But none of those are, by themselves, brand." To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. In her book, Pedersen identifies seven layers of brand: Brand Is What You Stand For. It's what you mean to your customer. It's the place you occupy in his or her mind. Everything your business does either reinforces your meaning, solidifying and growing its place in the customer's mind—or it we…
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It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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