What Innovation Can Do for Your Life

It's a talent that everyone has, yet they think they don't. The power of innovation. If you've ever marvelled at somebody's creative prowess, guess what, you can create and innovate too. It just takes time. Everyone is born creative. The box of crayons in kindergarten were not limited to those who possessed potential; because the truth is, everybody has potential. You know how long it took to learn to ride a bike or drive or to never commit the same mistake again? It's the same with innovation. It takes a bit of practice and a lot of time before this mind function comes easily when called. This article will teach you a few tips on how to bring innovation into your life. Don't listen to what other people say. Follow the beat of your own drum. Allowing for the input of other people will only bring cacophony to the music you are trying to make. If you have an original idea, don't waste your time and effort trying to make people understand. They won't. And the help you will p…
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Want to Write Better? Write More…

... and other tips. Want to improve your writing skills but you’re not sure where to start? Here are five forward-thinking ways to develop your skills, increase your influence and your credibility whether you’re new to writing or have been writing for years. #1 Read industry publications. There are several excellent magazines devoted to helping writers improve upon and expand their skills. These magazines are often broad and appeal to freelance writers, fiction writers and non-fiction writers combined. Before you subscribe to one, because they can be expensive and the information often overlaps, visit their websites and either request a trial subscription or buy an issue or two at the bookstore first. Their websites and newsletters often contain great information as well. And they’re free, so signing up for them is a great way to access quality writing information. Additionally, there are some wonderful writing websites. Subscribe to their blogs, sign up for their …
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It’s a Balancing Act – Its Still a Challenge

Today's woman faces more challenges that women in past generations didn’t face. These challenges include balancing children and work, making time for yourself, making time for your partner, dealing with the responsibilities of running a household... The list goes on an on. And even though today's partner may contribute money and time to getting things done, for some reason women tend to carry a heavy weight on their shoulders, especially when we have children.  And if we don't have a husband, wife or significant other we may still find it difficult to juggle so many responsibilities. That often results in women feeling that they’re falling short at all times, which in turn can lead to unhappiness and even poor health. So how do we take back control as women entrepreneurs and stop ourselves from coming up “short” all the time? Here are a few tips to help you stay sane and avoid these negative feelings: #1 – Avoid Supermom Syndrome – There’s a negative trend in our…
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Planning Your Business the Smart Way

Perhaps you’re kicking around the idea of starting up a new business, or maybe you’re already in the start-up phase. Let me ask you this: do you have a business plan? If not, you’re not alone. A lot of new business owners assume you only need a plan if you’re going to ask for venture capitalist funding. But the truth is, every business owner should have a business plan – otherwise, your business is going to drift around aimlessly like a ship without a rudder. So if you haven’t created your business plan yet, then set time aside right away (as in, today) to use the following business planner… Planning Your Business The key to planning your business is to look at it from all angles. Answer the following questions to get a good feel for how to start and grow your business. Take note that you may need to do research to answer some of these questions. Who is your primary market? What niche or niches are you targeting? List as much as you can about your ideal p…
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How to Reach the Right Market for Your Product or Services

"Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it". - Nate Parker Niche marketing is far and away one of the best ways to reach a targeted market looking for specialty products and services. When you can market to a highly targeted group of people and offer them the information, products or services they’re looking for, you’re going to do well. The key, therefore, is to find those niche markets which are looking for answers. Keyword Research Most often keyword research is the best place to start. However, keyword research doesn’t have to be a systematic non-creative process. Rather, keyword research can be a brainstorming tool. The first step is to start with potential keywords or phrases you’re interested in. Use the keyword tools to generate a list of viable keywords and keyword phrases. In addition, research the viability, supply and demand for your topic keywords. Start by t…
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Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…
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How to Raise Money in Difficult Times

Just because the banks aren’t giving out loans as easily as they used to doesn’t mean you have to give up on your dreams to start a business. Raising funding just requires a little bit of creativity and a whole lot of perseverance and determination. Here are a few ideas on how to raise funding in difficult times. * Sell your stuff. Small business experts from around the world are recommending aspiring business owners stop knocking on the doors of banks and start looking around their homes, garages, closets and attics to find valuables to sell. Ebay, garage sales and consignment stores are all great places to sell your stuff and raise the money you need to see your business dreams become a reality. * Partner up. Be creative and seek business partners. Forging mutually beneficial business relationships can really help you get where you need to go with little or no funding required. For example, if you’re looking to open a marketing business but need a website up and run…
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What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. They don’t make the “buy” buttons obvious. They don’t make contact information easy to find. They don’t provide clear calls to action on their website. They don’t create easy website navigation so readers can quickly find what they need. They don’t offer the next logical product via a well-planned funnel.…
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It’s Time to Drop the Perfectionism

Do you hold yourself to high standards for everything? If so, you’re not alone. Most gifted people strive for perfection. But what if inflexible standards are slowing you down and holding you back? More often than not, continual high standards aren’t needed for us to succeed in life. Think about people like Einstein, Oprah, Donald Trump, Walt Disney and Bill Gates. These famously accomplished people have reported that they owe their achievements to their unstoppable nature and willingness to make mistakes. The trick is to recognize when high standards are necessary and when they actually get in the way of innovation, efficiency and fulfillment. Getting to the place of good enough on most tasks and projects allows us to get more done without compromising quality. This open minded approach allows for creativity, innovation and fun. Freedom from perfection starts with flexibility, compassion and faith in self. Remember that you are good enough as you are. You…
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Three Marketing Strategies to Skyrocket Your Business

You have a website. You know you've nailed it with your sales copy. You have a variety of products. The only thing missing...  a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that holds coaches just like you back from success. Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem. Learn how to set the right goals for your business!  Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom. Nail Your Brand Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. It’s more than just a logo and the colors on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more. Branding encompasses everything …
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Why Business Planning Is The Secret To Success

Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Over the next several days, I want to share some of what I’ve learned - and hope you too will find it helpful in your business. Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know e…
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Marketing Online of Offline – You have to Know your Audience!

It may go without saying that Internet marketing is one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience. As with any marketing campaign, business…
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