Most experts agree that submitting your website(s) to search engines like Google lets them know your site exists. However, today Google finds sites often within moments of being published. The new technology, coding and the way sites are created has made it easier for search engines to find you. That, however does not mean your site will rank well, at least at the beginning. Until you can establish your site as an authority on a specific topic, it could take a long time to reach page 1 in search.
There are ways you can help increase your chances of getting found and increase your search rankings. One way is to submit your website to business, professional and niche directories like HerBusinessListings.com. A link from a credible directory is more valuable than a link from a lesser known web site.
As search engine algorithms evolve, more weight is being put on keyword related/niche backlinks. Which is why it’s important to submit your website to all the directories in your niche. These niche directories provide an on-topic backlink and can even send you targeted traffic.
Getting high-value links is important, the more high quality links you can get, the better your chances of a higher ranking.
What is ranking? Ranking is how you rank in the search engines. For instance Google ranks 1, Facebook 2 and so on.. It also means pagerank which ranges from 10 to 1 with 1 being the best. Your goal as a website owner is to get to a page rank of 4 or greater. That is where directory listings can help.
Getting these high value links is important for the search engines and the more high quality links you can get, the better your ranking will be.
Paid versus FREE.
There are a lot of FREE Directories such as dmoz. But they can take weeks, even months to approve your listing. Dmoz is considered one of the best directories to list your business online, so definitely list your business there. While you are waiting to get approved, list your site/business in directories that focus on your specific topic or target audience, such as HER Business Listings which focuses on Women-owned businesses and women-professionals.
Keep in mind there are a lot of niche directories that can help you get found online. Do a google search of the keyword(s) you would like to be known for, and see if you can find a directory that covers the topic. These are great places to start.
It is important to find the right category(ies) that fit your website. We will discuss that in the next article.
And avoid directories that require a link back. Two way links are less valuable than one way links which means your rank authority is devalued. Build one-way links to your website.
And be sure to grab your listing on HER Business Listings here.
About Us: Her Business Listings Directory is a woman-focused directory for women-owned businesses, freelancers, professionals and entrepreneurs who want to use HER Business Listings to grow their audience, their influence and get more customers and clients.