Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…
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What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business

Excerpted from Forging an Ironclad Brand: A Leader's Guide  We all use the word "brand" as though everyone else's understanding of it were the same as ours. Yet chances are it's not, says Lindsay Pedersen, author of Forging an Ironclad Brand. "Logo is part of brand," she says. "TV and social media are parts of brand. Naming is part of brand. So are your product, your customer experience, and your SEO tactics. So are your font, your tagline, your business's personality, and the color of your employee uniforms. But none of those are, by themselves, brand." To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. In her book, Pedersen identifies seven layers of brand: Brand Is What You Stand For. It's what you mean to your customer. It's the place you occupy in his or her mind. Everything your business does either reinforces your meaning, solidifying and growing its place in the customer's mind—or it we…
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Passive Income – How to Make Money Without Lifting a Finger

A lot of people don’t realize it, but there is a huge difference between passive and non-passive income. With non-passive income, the second you stop working, the money stops coming in. With passive, you can do whatever you want and the money keeps on coming. Nothing could be further from the truth. Money is only half the equation. The other half is time. Somebody who is makes one hundred dollars a year and works eighty hours a week is much less powerful than someone who makes the same amount but only works four hours a week. This is because the second person has far more time to be able to spend their money. So passive income should be the goal. This will free up your so you can spend it living your dreams, instead of doing mandatory income-producing work. What’s the best passive income strategy? There are a number that work. Here are three of the best: #1) Stock investing This is one of the most famous examples of passive income. Here you simply invest a ce…
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3 Reasons Online Marketplaces Help Small Businesses Choose Health Insurance

By Sally Poblete, CEO of Wellthie

Providing your employees with insurance coverage is one of the best ways for small business owners to support their employees. Employees with health insurance are happier, far more productive in the office, and are more likely to stay at a company if they are satisfied with their current benefits. In this digital age, online benefits marketplaces render finding employee insurance for your employees as modern and straightforward as searching for and buying other high ticket items such as automobiles or homes. There are resources at your disposal should you have any questions throughout the insurance shopping and purchasing process. Below are three reasons online marketplaces help small business owners choose health insurance:

Your Convenience

As a small business owner, you are exceedingly busy and your time is valuable. In a recent Vistaprint survey, small business owners reporte…

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