end of year marketing

Yes, there is still time to get ready for the holidays! Here are a ten tips to make for a more successful holiday season. 1. Review last year’s sales records. Compare them to prior years. This will help you “forecast” what you could do this season. Has your business seen a steady increase each year. Have you had poor sales one year and brisk the next? If so, what was happening in the world? Was the economy strong or weak? Did a natural disaster affect your business? You must consider all things possible when making your forecast. 2. Check inventory. Do you have items from last year that you need to sell? Can you sell them at full-price (such as traditional items)? These do not include the trendy seasonal items that reflected the times and would be considered outdated by your customers. 3. Review the items you have pre-ordered – it is amazing how quickly we forget all those wonderful things we purchased during gift and trade shows in anticipation of a good holiday. 4…