Just because you have the best product in the world doesn’t guarantee that you will be rich.
If you have been in business for a while, its likely you have heard the phrase: “build a better mousetrap, and the world will build a path to your doorstep.”
while it might still ring true, several decades ago, there really weren’t many products around. Yes it is true that there are inventions like the light bulb or the discovery of electricity, but there really wasn’t much competition for the Nobel Prize. Technology had not reached the stage where innovation and ingenuity was conceptualized as it is at today’s speed.
When the term was coined, there weren’t a lot of ‘better’ mousetraps around.
Today, better mousetraps are built on a daily basis. Just because you have a better product, doesn’t mean that the product will automatically sell itself and make you rich!
Anything new or better was easily noticed by the masses because there wasn’t much competition. And people weren’t swamped with tons of advertising.
Today, if you have a better vacuum cleaner, insurance plan or even a car that will fly, you are fighting an uphill battle against the masses of advertising campaign and customer skepticism. Which means it will take more than a few satisfied customers to make your mark, to get rich from our ideas, your products, your services.
You must get the word out to the people who would use what you offer. You can’t just sit still – you need to focus on constant education. You need to convey the benefits of your new product in such a way that people will want to buy YOUR brand over the other 24,197 competitors out there.
Most importantly, you must learn to stand out! Show them that you are different, better and extraordinary. You must have a unique selling point and you must be able to tell the masses all about it in a way that makes your product rise above all the rest.
Do whatever it takes to ‘shock’ your audience and give them something to remember. There are many ways to make money today but any industry that is profitable will also attract many other competitors into the market.
If you are in network marketing, it doesn’t help if you keep on talking about how good your network marketing company is. It doesn’t matter how great their product is or how impressive the company’s background.
If you have partnered with a quality company, people likely already know how good your company is. But the key question is this – if a prospect wanted to start a network marketing business, why would someone join YOU and not the charismatic leader on stage with a thousand downlines in his team?
In other words, what can YOU offer that will set you apart from the others? (Remember, people join YOU, not just the company!)
The same holds true to any product or services. People buy from people, not companies. They buy the promise the brand conveys. The products really don’t sell themselves. The only exception might be a product that no one else offers that has a strong demand – and those products and services are very rare.
To stand out you must be able to show why people should buy from you, join your team, refer your products and services.
This is the first key to success in creating demand for your product;